For almost a decade now, the BDIH seal for certified natural cosmetics has delivered a permanent sign of trustworthiness among the ever-increasing range of natural, herbal and organic cosmetics that are available. It was introduced in February 2001 by the BDIH, the German Association of Industrial Companies and Trading Firms for pharmaceuticals, healthcare products, food supplements and personal hygiene products, in close collaboration with well-known manufacturers of natural cosmetics. The BDIH seal provides the consumer with a guarantee that the certified products were produced using only raw materials which meet the strict specifications, what is referred to as the “BDIH-Standard”. Independent certification institutes check the registered natural cosmetics products to verify their ingredients and composition. Only products which meet the strict criteria are allowed to carry the BDIH seal for certified natural cosmetics. Since it was officially introduced in the spring of 2001, around 5,000 products have so far been certified. Regular checking of the products ensures that consumers really do get what they expect to when it comes to naturalness: genuine natural cosmetics which are compatible with both man and the environment.